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CONSUMER PRODUCTS & SERVICES

Clients Include

Solutions & Services

We Provide Solutions that Meet Business Challenges
GET TO THE CRUX

Beacon delivers class-leading research revealing the elusive insights that illuminate the pathway to success. Our scope includes:

Market Definition & Need-State Alignment                                    New Concept Framing & Optimization

Product Architecture Development & Optimization                     Brand Dimensionalization & Ladder Definition

Brand Positioning & Communication                                              Path to Purchase Refinement

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APPROACHES THAT WORK

We get you to your goals with situation-driven application of both proprietary and classical methods, including:

Beacon Development Tools

Opportunity Identification & Concept Framing

Concept & Product Architecture Definition

Concept, Product & Marketing Element Optimization

Segmentation Analysis

Ethnographic Explorations & Qualitative Investigations

Path-to-Purchase Insights

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EXPERT LEADERSHIP

Beacon’s principals are highly experienced in the practice and application of quantitative, qualitative, and hybrid methods working across venues and platforms. Because you work directly and solely with our principals, we bring those resources to bear without the distractions, overhead and up-charges of big box research firms.

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PLOTTING THE PATH
Image by Cullen Jones

Defining Opportunity

  • Brand Dimensionalization

  • Experience and Life-style Driven Insights

  • Attitude & Behavior Exploration

  • Market Definition & Segmentation 

PROVEN DEVELOPMENT GUIDANCE METHODS
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Superior Development Guidance

  • Brands

  • Concepts

  • Architectures

  • Optimization

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with Application to…

  • Positioning

  • Products

  • Packages

  • Retail Environments

  • Communications

GO-TO-MARKET SUPPORT
Winter Stars

Supporting Executional Excellence Through

  • Shopper Insights

  • Market Development Project Leadership 

  • Product Usage & Satisfaction Studies

  • Brand Tracking

EXTENSIVE RESOURCES
Open Books
FLEXIBILITY
Image by Iswanto Arif

Unique Experience Base to

  • Work in partnership with internal teams

  • Or independently, pursuing projects beyond internal capacity

We Have

  • Specialized Capabilities, with the advantages of being small and nimble

  • Access to and use of all the same field vendors as the big box outfits

  • Access to the best minds in the business

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