CONSUMER PRODUCTS & SERVICES
Clients Include
Solutions & Services
We Provide Solutions that Meet Business Challenges
GET TO THE CRUX
Beacon delivers class-leading research revealing the elusive insights that illuminate the pathway to success. Our scope includes:
Market Definition & Need-State Alignment New Concept Framing & Optimization
Product Architecture Development & Optimization Brand Dimensionalization & Ladder Definition
Brand Positioning & Communication Path to Purchase Refinement
APPROACHES THAT WORK
We get you to your goals with situation-driven application of both proprietary and classical methods, including:
Beacon Development Tools
Opportunity Identification & Concept Framing
Concept & Product Architecture Definition
Concept, Product & Marketing Element Optimization
Segmentation Analysis
Ethnographic Explorations & Qualitative Investigations
Path-to-Purchase Insights
EXPERT LEADERSHIP
Beacon’s principals are highly experienced in the practice and application of quantitative, qualitative, and hybrid methods working across venues and platforms. Because you work directly and solely with our principals, we bring those resources to bear without the distractions, overhead and up-charges of big box research firms.
PLOTTING THE PATH
Defining Opportunity
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Brand Dimensionalization
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Experience and Life-style Driven Insights
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Attitude & Behavior Exploration
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Market Definition & Segmentation
PROVEN DEVELOPMENT GUIDANCE METHODS
Superior Development Guidance
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Brands
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Concepts
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Architectures
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Optimization
with Application to…
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Positioning
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Products
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Packages
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Retail Environments
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Communications
GO-TO-MARKET SUPPORT
Supporting Executional Excellence Through
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Shopper Insights
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Market Development Project Leadership
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Product Usage & Satisfaction Studies
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Brand Tracking
EXTENSIVE RESOURCES
FLEXIBILITY
Unique Experience Base to
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Work in partnership with internal teams
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Or independently, pursuing projects beyond internal capacity
We Have
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Specialized Capabilities, with the advantages of being small and nimble
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Access to and use of all the same field vendors as the big box outfits
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Access to the best minds in the business